I think that started life as Thirsty… Modified 'S', custom tail on the 'l'.

using alts and tails

This is close…

Looks like the Extra light flavour of Avant Garde Gothic

all lowercase

Much debate, but consensus is, that It's probably corporate custom. See here…
http://www.dafont.com/forum/read/54792/what-font-was-used-for-the-nba-practice-jerseys-by-adidas

We have been here before…
http://www.dafont.com/forum/read/96919-1/?highlight=235712#235712

If it's any help, here's an old style Nokia UI font, but it bears no resemblance at all to the sample.
http://www.dafont.com/nokia-cellphone.font

Looks based on one of these…to me
http://www.dafont.com/roddenberry.font?text=SUMMER
http://myfonts.us/td-BaKZqR

I think that's been extended manually and sheared to give an exaggerated italic using the non italic, but it might be my old eyes.

The 'S' is University Roman, 'helly Victoria' is a cut of Garamond although sample is far too small for me to be 100% whose cut.

The Amazing Type-writer

To be fair, that's a cookie with decorative frosting, so the best your going to get is a 'similar'…IMHO
This is (a little bit) 'similar'