(I realize this sounds impossible)

I'm trying the track down a serif font I remember seeing between 2010 and early 2012, in the early days of the Internets.

This is what I recall

1. It was on a list of the best new fonts - so it was released anywhere from 2009 and 2012, if I had to guess.

2. It was designed for the web.

3. Qualities noted were that of a modern design - it was so modern or new that a known design or marketing agency adopted it as their body font.

That's what I remember reading about it.

This isn't much to go on, but if it rings a bell let me know. I remember it being pretty darn sexy