Custom, derived from Klavika

https://www.underconsideration.com/brandnew/archives/new_logo_for_facebook_done_in-house_with_eric_olson.php#.VZrSb_lQCSc

Hand painted version of Binny Old Style, horizontally expanded -- perhaps somewhere between 120 and 124%.
Minor edits, such as reducing the slant of expanded terminals on _E_, _F_ and _S_ to about the slope as the unexpanded version.
Binny Old Style was designed by Alexander Key 1908, based on Scottish typefaces from the 1860s.
Name commemorates Archibald Binny, a Scottish typefounder who moved to Philadelphia in the late 1800s.
Monotype 1969, digital available.

Heavier weights. Width expanded by user.

Higher definition image of the lettering without shadow effect etc., extracted from an eps of the logo.


There must be something closer than my two suggestions.

Width expanded by user

Mochary is another substitute in similar style. Note: THIS IS NOT THE FONT USED TO MAKE THE LETTERS.

Custom lettered for Betty Crocker. If they commissioned a font to match, it is not offered to the public.
Several substitutes in similar style, including Vodka Brush. Note: THIS IS NOT THE FONT USED TO MAKE THE LETTERS.

_R_ http://www.myfonts.com/fonts/sudtipos/burgues-script/regular/glyphs.html#glyphs/615357/158

Kunstlerschreibschrift has a similar tone, but is NOT THE FONT used to make Reserved. See also Kuenstler Script #2 by Linotype.

Several fonts have a somewhat similar tone, including Valliciergo and Kunstlerschreibschrift, but are NOT THE FONT used to make Reserved.

Hand lettered? Or modified font such as TH Goliad? Drop shadow line added.

Wine makers usually use their own lettering for the script on their labels.
I checked various labels by Château Canon to find more letters of the alphabet.
I found words like Croix, Grand, and Saint Emilion, which yielded i, m, r, x, G, S and E.
Mecanorma's Classic Script is an approximate match for all of the letters, but note that it is NOT THE FONT used to make the labels.