That's it! Thanks. In my mind was "Bernhard Gothic" which is completely different.

This is a well known font, but I've forgotten its name...

In their website, nevertheless, they use Montserrat, which is similar (and free!)

A better image: https://cdn.shopify.com/s/files/1/2252/3393/files/logo_black_MEDIUM.png

OURIVESARIAS

It's not a font. The A's are different ans so are the R's.

I don't know why this font has not been marked as identified. It's official that BBC uses Gill Sans (https://en.wikipedia.org/wiki/Gill_Sans https://www.bbc.co.uk/commissioning/tv/production/articles/credits-branding-trademarks ) although in BBC Sports they have started to use Reith (https://www.bbc.co.uk/gel/articles/introducing-bbc-reith )

Fuente propia, de libre disposición.

But "LA CHUMBERA" is not in Arial, and I think that was the question.

"Juntos desde 1985"

"Dimetal"

Could be Knockout, although there are many others like Bebas that are similar (http://www.identifont.com/list?3+Bebas%20Neue%20Bold+0.30+4F6Q+1+GL6+2+21X+2+4MXH+2+5GNZ+2+3AWH+4+41O3+4+41O5+4+3JAV+4+N5K+4+2XRC+4+D7P+4+FW+4+N90+4+HOD+4+2BEP+4+8M0+4+2ZXD+4+3B6R+4+2R7Z+4+41H+4+3YV+4+2CXZ+4+2CY6+4+GEI+4+67R+4+7B0+4+5XX+4+44QB+4+4MXT+4 )