Looks like a type of Bodoni - I wish I could read RANCHO better - the C and R would be the key...
Not all Baskervilles are the same. The closest I can find for this would be URW Baskerville Regular that was stroked. Not exact, but a fast substitute.
(New Baskerville has the "modern" C - not a match at all.)
Similar to ITC Elan - looks like they went in and modified it.
It looks like a designer modified Harlow
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