It has been pointed out to me that this is not Latin Elongated - and when that is the case =-- it means it's Birch.
condensed a little bit more by human on a computer
There are many Cheltenhams - you might like this one obliqued manually:
http://myfonts.us/td-EMsU4a
But I'd go with good old ITC
imprenditorialitá donna - Avant Garde Demi
but... I think apid - is modified from the avant garde to create the logo type.
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