Thanks. I deleted my post.
Image Club Graphics, as of 2011:
http://imageclub.org/
Unfortunately Liberty is now an orphan font, not included in the ICG fonts now being sold by Fonts.com etc.
Some more info:
http://www.identifont.com/show?1RI+0

On second thought, relying on the Belwe _G_ to date the card is probably incorrect.

A similar turned back top terminal was in use for lettering long before the 1920s.

See the following photo of a machinery nameplate for _George White & Sons Co._,
the company name used since 1889 when George White took his four sons into the business:



I have no info as to the source of the photo or the production date of the machinery.

According to a farm machinery publication the company continued until the late 1970s or later.
http://vintagemachinery.org/mfgindex/detail.aspx?id=2210

We really have no information that conclusively says that the card is from any particular date, other than it seems to be between the 1890s and the 1940s.

A post mark with a date would set an end date.

Linotype’s Engravers Bold Face condensed by user to about 60 percent, as shown here:

Get it from the Adobe link. Other versions of Engravers are different.

One of my uncles was hand tinting B&W photos well into the 1940s.

I posted a comment during the period when Dafont lost postings on April 23. So I'll do it again.

Your rubber stamp suggestion would seem to explain why the letters are thicker and lower contrast than classical modern fonts like Bodoni. Moulds for the stamp letters would have been hand cut. The letters look lika a pastiche of lettering styles [Later edit: I deleted the reference to the late 1920s. See my subsequent post.] Pick up the _e_ from Bodoni and the _g_ from Cala, and you are on your way.

[Later edit: I was premature when I said "I agree with your suggestion of Belwe light as the most likely inspiration for the top of the _G_." See my subsequent post.]

The raised chin on _G_ is found in various examples of English Arts & Crafts lettering of the early 20th century. Paul J. Lloyd has used it in some of his Greater Albion fonts, such as Vertrina, Svengali Roman, Bertoni and Crewekerne.

Looks like a hand-tinted photograph used to make a postcard from the first third of the 20th century.
Hand-lettered or perhaps a British font that was never digitized.
For a font with a closer top terminal for _G_ you could try Cala, which is also close for _g_. Other letters are different.

The lettering for _Whirlpool_ has the heavy bracketed serifs & ball terminals of the Clarendon [Ionic] fonts that originated in Britain in the mid century. AFAIK none of these fonts is a match for _Whirlpool_ and the Whirlpool Corporation does not appear to have a private font based on the logo lettering.

The closest font would perhaps be a blend between Century Schoolbook Bold and Century Schoolbook Condensed, but although the weight and width would be close to _Whirlpool_, it would still not be a match to the logo. The most noticeable difference is that Century Schoolbook does not have the vertical sides in the counters of _p_ and _o_ in _Whirlpool_.

These are found in John Hancock CP, which also has a weight and width that is close to _Whirlpool_, but John Hancock CP has slab serifs rather than the bracketed serifs of _Whirlpool_.

Except for the counters, and the ball terminal on _r_, John Hancock CP is NOT A MATCH to _Whirlpool_.

Distorted in your image. On a curved surface? Photographed at an angle?

Some editing by user: tail clipped on _g_ and _o_ when used as final letter; connector changed for _o_ when used in word; _K_ and _C_.

Logo created by Milton Glaser in 1973.
Interview:
https://www.designboom.com/interviews/milton-glaser-designboom-interview/
His web page:
http://www.miltonglaser.com/

See also Typewriter Serial http://myfonts.us/td-VMHoFZ

A free version is offered by Google fonts under the name Rochester. Either version could have been used to make the image.

This lettering seems to have evolved from earlier versions of the Marboro wordmark.
See Neo Contact -- not the font used to make this image -- for a font derived from Marboro packaging of the 1950s.

The symbols do not match any of the Runic fonts that I checked.

I checked publication information in the “Magnus Chase” books and found the credit: “Rune art by Michelle Gengaro-Kokmen.”

I also checked the pdf versions of the books and found that they use raster images of the Runes.

So I doubt very much that they are from a font.

Michelle Gengaro-Kokmen's Rune renderings look like they are a version of some of the Anglo-Saxon Fuþorc Runes: ᚠ feoh, ᚢ ur, ᚦ thorn, ᚩ os, ᚱ rad, ᚳ cen, ᚷ gyfu, ᚹ wynn, ᚻ haegl, ᚾ nyd, ᛁ is, ᛄ ger, ᛇ eoh, ᛈ peordh, ᛉ eolh, ᛋ sigel, ᛏ tir, ᛒ beorc, ᛖ eh, ᛗ mann, ᛚ lagu, ᛝ ing, ᛟ ethel, ᛞ daeg, ᚪ ac, ᚫ aesc, ᚣ yr, ᛡ ior, ᛠ ear, plus ᛢ cweorth, ᛣ calc, ᛤ cealc, and ᛥ stan.
More info:
https://en.wikipedia.org/wiki/Anglo-Saxon_runes

There are other versions of Runes, as detailed in the Wikipedia article on Runes:
https://en.wikipedia.org/wiki/Runes

Compare Michelle Gengaro-Kokmen's Rune renderings to the following image by Jack Daniel showing the Anglo-Saxon Fuþorc Runes, with their names, meanings, and values in the Latin alphabet:

Jack Daniel's rendering provides an svg file with vector outlines of each Rune.
https://commons.wikimedia.org/wiki/File:Anglosaxonrunes.svg
and the actual svg:
https://upload.wikimedia.org/wikipedia/commons/b/b7/Anglosaxonrunes-editable.svg

Jack Daniel granted the right to use this work for any purpose without any conditions, so there does not appear to be any obstacle for using them to create a font that almost identical to Michelle Gengaro-Kokmen's Rune renderings.

A DIY project, or something to be contracted to a font-maker.

AFAIK no exact match. For something similar try Europa Grotesque. It's too wide and the leg on _R_ has a kick at the tip.

These letters originated in the 1850′s as Gothic Shade from the Dickinson Type Foundry. Later known as Tombstone and Jim Crow. Harold Lohner's Jim Dandy is the digital match.

Sloped and outside parallel line to make hollow effect added by user

So what difference do you see?

Niagara Solid by Tobias Frere-Jones [1994], a well known font.
PF Mission by Panos Vassilious, from the same era, looks similar, but this font is virtually unknown.
Manygo Serif by Michel Troy [2014] looks like a copycat effort.