This is from Life Magazine 1953. This is a screenshot from the movie Helvetica. I know there weren't that many typefaces back then, but didn't match the common ones like Brody.
Portables looks like Stymie, Motorola looks like a modified version of Stymie bold condensed with squareish "O"s

Beton  Suggeriti da robbo 

"Look at the new" appears to be handwritten. Two different o's, t's, e's.

Try Beton Bold Condensed for slab serif font
https://www.myfonts.com/products/std-bold-condensed-beton-355917

The t is different, my suggestion was kinda closer, I wasn't expecting to see more similar typefaces still.



That's what I thought, back in the day many of those were hand made, what a skill they had!