Charlemagne matches the bottom one

Bold matches the top one.

Letters appear to have been taken from Brush Up and Brush Up Too - using a mix of Upper and Lower Case

the "L" was modified - the rest is Avenir Light and Bold

aka Helvetica - that is a few generations removed from the original

Just fill in the holes for the P, O, and R - and by Jove, you've got it.

stroked

I'm not sure it is a font- the two Bs are not the same. Looks handwritten.

and someone added some weight to it to make it appear bold.

The M is a different font from the lower case letters. It's Studio Script

quick substitute

It looks like someone modified the H and E in Blakely for BALMSHELL - but used the font as-is for THE ULTIMATE MINI LIP GLOSS COLLECTION