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8 posts

Great Gatsby 2012?

Oct 12, 2012 at 23:16

I've been trying to find the font for the new Great Gatsby movie. Anyone have any ideas?
I do know that Matra and Bifur are similar, but I do not know the true font.
Thanks a bunch in advance.

Great Gatsby 2012?

Identified font

Deco Pinstripe  Suggested by rocamaco 

Suggested fonts

Atlas  Suggested by fmontpetit 
Capitol  Suggested by fmontpetit 

Oct 12, 2012 at 23:42

That's as close as I could get.
Suggested font: Capitol

Edited on Oct 12, 2012 at 23:42 by fmontpetit

Oct 12, 2012 at 23:42

Or a little bit closer.
Suggested font: Atlas

Edited on Oct 13, 2012 at 09:41 by drf_

Oct 13, 2012 at 10:52

fmontpetit said  
Or a little bit closer.


That's the one. Gatsby used a mix between Atlas Regular and Atlas Solid [Everything but the T is AtlasSolid]
Thanks so much.

May 26, 2013 at 07:07

Custom typography...
Identified font: Deco Pinstripe

May 26, 2013 at 11:38

One takes the Atlas and Atlas Solid (2001 Harold Lohner, based on K.H. Schaefer/Schriftguss AG's Fatima and Capitol. Atlas was originally named Farouk). See:
One stretches those to some 104%.
One does some minor modification.

And then one says:
... Our aim was to ... develop a bespoke Deco styled logo reflective of the roaring 20s ... The letterforms were customised and refinined to reflect the design of the main logo. This included developing a system to combine solid and pinstriped characters in sequence when typing out words. Inspiration for the typeface was from the deco alphabet designs of K.H. Schaefer. ...

One applies an almost standard 3D effect ... and Bingo!

Then this:
... We also created a display typeface to acompany the main branding. ...
which happens to be the Governor (2011 by Riley Cran), to be found on LostType.

In short, how, with very little effort, to make a fortune using someone else's work, taking it for granted that the customer will never find out

(Typos taken from the original)

Edited 3 times. Last edit on May 26, 2013 at 12:00 by koeiekat

May 26, 2013 at 13:37

May 26, 2013 at 14:31

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