plz focus on the "R" and the "A" thx !
Identified font
Optima Suggested by pilaster 
Scaled Horizontally, hence the oval dot over the 'i' and manually rounded'''?
Not the same because, as pilaster mentioned, it was tweaked.
There are also Alternate cuts (Classico, Columbia, Humanist et al) that you may find to be closer, here:
http://myfonts.us/td-g6IMTs thx for our answer pilaster. I'll work with Zapf Humanist 601. Look very close. thx again !
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