RM Neue  Suggested by akira1975 

It’s RM Neue.
https://cotypefoundry.com/our-fonts/rm-neue

They used the alternate lowercase l, not the default l.

Hi, maybe you didn't notice but when I checked it on the page you mentioned I put the “SIA” in lower case and it's fine, only you see it with the capital S in lower case....

I recommend you to check well before publishing or at least if you made a mistake dafont gives you the option to modify the comment.

I think you should check well before posting.

BTW, you can see a better image here:
https://www.facebook.com/photo/?fbid=10159017880288408&set=a.10150351696248408