KW Sammlung  Suggested by akira1975 

It’s KW Sammlung designed by Kellenberger-White.

“A coated paper offering an uncoated feel and typesetting in KW Sammlung communicate a degree of informality.”
https://kellenberger-white.com/project/mark-rothko-1968-clearing-away/

The typeface has been used in other projects as well.

“We typeset the book in a font we designed called KW Sammlung (based on a hand-drawn poster by Swiss graphic designer Armin Hofmann).”
https://kellenberger-white.com/project/antony-gormley-in-formation/