With thanks to Claude,
Herold Reklameschrift. Paratype added Cyrillic characters which version in its turn was cloned by Softmaker (Latin only) as Kg_Herold.
Brendel Informatik copied it and named it Herman. Brøderbund has this copy in its collection.
Yet, as Claude already said, no perfect match.
Seit 1770 is similar to the URW ArtGothic. Also not a perfect match, compare the 0. Another lookalike is Bay Animation's Fletch Condensed. Then there are the Fletcher Gothic, Lansbury, Neaten and Agatha and so on.
koeiekat said 
Seit 1770 is similar to the URW ArtGothic.
Name: Art Gothic
Designer: Carl Schraubstadter,Jr.
Year : may 17,1887
Foundry: Central Type Foundry,St.Louis
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