I'm looking for the font name used for the Herman's World of Sporting Goods bags. It is iconic for the time period from the 70's and 80's. The company finally folded in the 90's. I've tried some online font finders with poor results. Some lower cased letters matched while others didn't or there was something different about them in subtle ways. It's possible it is a custom font or a mix of fonts. If so what is the font based on or what are the names of all the fonts used?