Futura Display  Suggested by donshottype 

Wordmark dating back at least as far as 1988
https://trademarks.justia.com/773/84/markwell-77384625.html
Squarish letters sloped into a script with the feeling of some late 1950s vehicles, appliances and technical products.
A MyFonts search for emblem produces some fonts with similar features, including Linotype Automatic, Staromat, and Fuel Script.
None are close enough to suggest as a substitute.

For something similar, but without the script effect, you could slope Futura Display
http://myfonts.us/td-YR1rcU
Possibly the source of inspiration for the wordmark. Compare the _a_, _k_, _w_, _e_and _M_.