Which font is this?

Bookman  Suggested by donshottype 

The letters _J_, _V_, _T_, _S_, _P_ are from from the predigital Bookman Swash Italic by Millar & Richard, with the _J_ being edited in the top rhs and some other minor tweeks
The lower case letters are also from predigital Bookman Swash Italic by Millar & Richard.
Sold in the 1970s and 1980s in this style by Letraset as dry contact letters.
A version by Ed Benguiat for ITC with the swash Italic uppercase has been digitized, see link below.
Ed Benguiat's digital version changed the Italic lower case from these sloped roman letters to a true italic. To get the predigital version shown in the image, the Roman lower case has to be manually sloped.