What font is this?

Lubalin Bold  Suggested by Heron2001 

This sample is from 1991 or earlier. It's ITC Lubalin from old type shops. When we had alternatives.

Close but no cigar, I need the "A" and "V" to match the sample.

My 2 cents. Heron2001 is correct. Sample here:

Thank you Pilaster for having the old typebooks around (I lost mine in the divorce...)

Perhaps HPTFX can find an old "transfer" sheet of type - and re-create it himself.

I wish I had the old type books to hand. Found that image on typophile My old knackered memory remembered an earlier post here:
http://www.dafont.com/forum/read/47741/do-you-whta-font-is-this
The designer Rick Banks (the Face 37 link) has done a digital cut of Lubalin Graph with Alternates which he used for the St Bride Library ident, but he seems to have re-done his website and the link no longer goes to the archive page containing the work in question.

hmmmm