It's the font that Samsung is using to launch the galaxy tab.
As seen here...
http://galaxytab.samsungmobile.com/

I didnt find it around with identifonts services.
Any help would be appreciated.

Benson.

Isonorm  Suggested by vinz 

it's the "Samsung Imagination Modern".

thanks anyway.

Find an approachin one (l & e are slightly different) :

Look mister Choi, we have created a unique new typeface for you. With the use of this typeface Samsung will clearly distinguish itself from the competition who all use standard available typefaces. Now no-one can present itself as Samsung can.

And we only charge you $ 30,000 for it

haha, another case of the advertising industry most succesful strategy: pickpocketing

I prefer the Samsung one ._.

Gosh ... I prefer blonds ...

y, l & s are different and it's a little bolder, but you can't say "unique"

Tnks guys!