The closest I see for just the word BURNING would be something like Mazurquica-Media. It isn't it - but in illustrator with a pull here and a tug there - it could be made to.

http://www.hypefortype.com/browse-fonts/font-categories/condensed/mazurquica.html

Because of the "J" I said it is very close to Akzidenz-Grotesk Bold Condensed - but the sample is more "squarish"...

Sashi, it looks like the original is from the cornerstone of the store on Fifth Avenue -- and therefore would not look like the "actual" flat black & white type. It would be 3D and distorted.... but it is their logo...

With the G modified.

Work with what I did... from their site

Sorry, I the As do not match up - and most likely it was hand drawn (the ZE makes me think this the most... the lines are not measured out like the L and T.)

Looks like Trajan got manually extended.

I'm positive it's ITC Lubalin --

Boton could pass as well: http://myfonts.us/td-uW4Yri

but if you are looking for something similar (not the same) - try right here on dafont - Doergon
http://www.dafont.com/doergon.font?text=EDITS

Omnivium - someone with pencil in hand - drew your sample. It is not a font. You could check out in themes: GOTHIC: http://www.dafont.com/themes.php

There most likely is something there to give you the same feeling -

The better to reach out and touch?

Depends on your Helvetica - but I have a funny feeling - this is what you are looking for.

Arial

http://myfonts.us/td-ysB7MO

beat me to it... lol

It's easier to see it like this. Meanwhile, I don't think you'll ever find an exact match... but you might want to use something Balter

If you own/buy commercial fonts you may want to look at Gill Kayo Condensed
http://myfonts.us/td-4nf3nU

WTG Harrie!

Harrie, it's close but it isn't the right font. If you look carefully at the bar for the E and A - they line up in the sample, but not in Strangelove Next. Also, if you go to the site mentioned you'll see the ampersand that Kat is talking about - and well, SN doesn't do it... but oooh a great substitute if the OP can't find one that comes closer.