The lowercase looks like a modified Haettenschweiler

Letters have different weights.
Compiled from different sources?

The style of Tuscan used in the bottom two lines of lettering matches the one in Michel Bujardet's Bujardet Freres font
Around 1900 it was even used to make words and phrases for use as rubber stamps. For back of photographs, passports etc.

Primer is a fair match for the bottom two lines, particularly if it is made heavier and compressed

The bottom two lines of lettering are a common split tail terminal design called Tuscan or fishtail.
Partial match with Figgins Tuscan

I suspect the sign is based on hand lettered alphabets.
The top line is a rendition of Frank Atkinson's Tuscan Roman, as shown in his book in his book Sign Painting, A Complete Manual. Fontry West used the same source to create a font. It is wider and has a less pronounced loop in the cross stroke of _A_

With some letter-parts clipped and custom informal swirls and capital letters

I mentioned ITC Bauhaus Medium mainly because PF Premier Text is no longer available from a legitimate source

The logo _moto_ is also custom.
Could use ITC Bauhaus Medium, or perhaps ITC Bauhaus Bold, to duplicate if you edit the _t_