It's been obliqued and outlined.

The S is familiar - but not of the same font.

The R and O are Lunda Modern in Regular Weight.

The are quote marks.

It reminds me of Brush Up - could be a nice substitute if you don't find the original.

though Goudy Italic would probably do it too...

It's Helvetica Neue 35 - Thin

Stretched almost to non-recognizable shape...

Could be regular Kabel Bold Black - stretched can be seen here: http://myfonts.us/td-IrgzYT

but may be ITC Kabel Ultra - stretched

based on the commercial font Delphian

No longer available