seen on a old bag from the 60's

Davida  Vorgeschlagen von akira1975 

It’s Davida.
https://fontsinuse.com/typefaces/6793/davida
https://www.myfonts.com/collections/davida-font-urw

See here for the alternate “A” which existed in pre-digital era.
https://www.flickr.com/photos/nicksherman/8316293982/in/photolist-dETbfN-dETbt1-dETaG5

Hi, thanks a lot! In my scan the 'B' and 'A' are curved but I think it's because the word is printed on a plastic bag. Or maybe it was handwritten.