it's called that font?

Probably not a font
http://www.bardali.com/images/pc/Bacardi%20imagens/eristoff/Eristoff%20Guidelines.pdf
lists
ATSackers Gothic Light/Medium/Heavy
Trade Gothic Regular/Bold
Arrow Light/Regular/Bold/Extra Bold
as brand typefaces, but it ain't any of those.

Of course, you could be cheeky and call the ERISTOFF brand team on +44 (0)1932 826400 and ask 'em if it's a font and if so which. I'd be interested to know, if it is.