Searched and found lots of elegant serif typefaces, of course, but none with this particular combo of high-and-short crossbar ("E"), and sharply-angled... serifs? hm, is there another name for the ends of horizontal bars?

Image came in a MyFonts email today, so I didn't expect hunting down the typeface to be difficult.

Thanks!

Hernandez Bros  Suggérée par sjh 

That's it! Thank you!!

'M' does not match.

Good catch—went back and checked, it has an alternate "M" that is the one used in this pic.

Whew!