What font is the "Graphic Design"? Thanks! xx

AG Old Face Medium  Suggérée par donshottype 
Gothic 725 Black  Suggérée par donshottype 

EDITED:
This predigital book uses Akzidenz-Grotesk for the title.
Digital versions were produced by Berthold under this name and others, such as AG Old Face
They are all close at Medium weight.
Looks to me like the best match is AG Old Face Medium -- a version redrawn in 1984 to emphasize the 19th Century hand-setting roots of the original.

Gothic 725 Black is not a perfect match but is an affordable substitute