I'm not sure what font they use for this. Logo and regular gatorade type

Lubalin Graph  Suggérée par BigD87 

I think it's not a font. If you look hard enough you can find a few look-alikes though.

Actually from a Distance it Looks As if it's ITC Lubian But i'd have to check it, Hell Maybe it's Gotham

Look on these for similar ones:

http://new.myfonts.com/WhatTheFont/forum/case/207981/

http://answers.yahoo.com/question/index?qid=20081101164312AABRpUF

WHAT DID YOU SAY
ITS "Well" NOT "H ll"

Looks like a modified ITC Lubalin Graph.