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Need help identifying this sweet c.1950 sans

Oct 14, 2024 at 18:55

Tough one, I fear.

Looking to conclusively identify the attached sans. Seen it used in *tons* of mid-century advertising – some notable features include:
* two-story a
* straight-sided M
* one-stroke 1
* no-tail t
* angle-cut C

Has some similarities to Metro, Futura, Spartan, Universe, Intervogue, Kabel, Twentieth Century, etc. — but they're not exact matches. I'd love help identifying the real foundry typeface (even if not digitized) and of course a very close modern digitization if one exists.

Thanks in advance, hive mind!

Need help identifying this sweet c.1950 sans

Suggested fonts

Nobel  Suggested by xcdaniel 
Tempo  Suggested by xcdaniel 


Oct 14, 2024 at 21:51

Nobel as a two story a, made in that era in the Netherlands
Suggested font: Nobel


Oct 14, 2024 at 21:55

On fontid.co, Kevin Thompson nailed it down as Intertype Vogue. No exact digitization of this face is available -- closest current match is Intervogue, but there are significant differences. Oh, well!

https://digitalcollections.rit.edu/luna/servlet/detail/RIT~1~1~1063~11144:Intertype-Vogue?qvq=w4s%3A%2Fwhen%2F1955%20approximate%3Bq%3Avogue%3Bsort%3Atitle%2Ccreator%2Cdate%3Blc%3ARIT%7E1%7E1&sort=title%2Ccreator%2Cdate&mi=0&trs=1&cic=RIT%7E1%7E1

Edited on Oct 16, 2024 at 03:16 by frd


Oct 14, 2024 at 21:59

Tempo from Ludlow is digitized, but at the same time it isn't as is mostly like a rought scan in one weight, it has the t without curve, but nothing else...
Suggested font: Tempo


Oct 14, 2024 at 22:06

mecreative said  
On fontid.co, Kevin Thompson nailed it down as Intertype Vogue. No exact digitization of this face is available -- closest current match is Intervogue, but there are significant differences. Oh, well!

Nice, I knew about Stephenson Blake's "Vogue" but didn't know it was popular enough to be recreated by other foundries. I'll sent you a PM, I'm interested about this typographic era as well!



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