Thats a modified Dax Medium.
Thank you.
It is indeed based on Dax, but the exact font is called "Pryor" and is a corporate font made for UniCredit.
http://www.unicreditbank.ru/media/unicredit/presscenter/Press-kit/Multimedia/Brand_Usage_UniCredit.pdf contains information about the usages of the fonts.
Pryor Medium is used, as well as various weights of Dax used as their primary font. (Arial as a secondary one).
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