Hi, what are all the fonts used in this magazine ad? I know the title and the Jordan Marsh slogan might be ITC Avant Garde, but what is the font on the side? I apologize for the image blurriness.

Avant Garde Demi Bold  Suggested by Heron2001 
Permanent Headline  Suggested by Heron2001 
Helvetica  Suggested by marty666 

A Pillow For Your Head…A Cover For

and I believe we use to set jordan marsh in Permanent Headline.

Are there any other fonts on this page you wanted? The numbers and body copy look like Avant Garde also. (In the 80s they did everything in Helvetica, I think. lol - too long ago...)