I hear it's a 'Custom Font' mad especially for the logo. Looks awfully familiar, but it's not times new roman.
Editado el 19/04/2012 a las 03:51 por usuario eliminado 474983
Fuente identificada
Lucida Fax Sugerido por SashiX 
The marketing guys swear it was a "custom" font. I figure it's Lucida Fax as the ascenders, stems, and serifs are very very very similar. Thanks guys
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