Bookman  Sugerido por donshottype 
Figaro  Sugerido por Heron2001 
Old Towne No 536  Sugerido por donshottype 

The S doesn't match up - but if you need a quick substitute

Seems to be some old wood type that was used for the nameplate.
Good choice for a substitute.
This is the Monotype version first published in 1940.
Not certain who first did the design -- it's a version of the French Clarendons that were popular in the 19th century.
Perhaps Stephenson Blake or American Type Founders.
Old Town No 536 seems to be the same design as Figaro.
I mention this mainly because Old Town No 536 can be purchased for 60% less than Figaro
There are also versions that include Cyrillic and Greek letter forms: http://myfonts.us/td-8lsxD7

the section title not news paper title

Available from ATF from 1936 onwards
Not to be confused with ITC Bookman, which is a later design.