Rein Grotesk  Sugerido por crunchtype 
Shin Go  Sugerido por Circleheads 

The exact font is a Japanese font called "Shin Go Medium", and can be found here: www.morisawa.co.jp/font/fontlist/details/fontfamily007.html

A similar font you can find on MyFonts is called "Rein Grotesk."

The actual font is called "Shin Go Pro". (basically the Japanese version of Helvetica, and is similar to Eurostile)