It’s a knock-off of ITC Veljovic.
http://www.identifont.com/show?OT

I don’t think you should download this knock-off.

Looking at larg samples, Rodney Rogers seems to have altered the serifs of ITC Veljovic. And he also altered the angles of the stems of the M.

Anyway, it’s a knock-off of ITC Veljovic. Was he given ITC’s permission?