Good find.
Today's trivia: Perigord's uppercase looks like the Uncial style letters drawn by Ernst Bentele, as shown in in Hoffmanns Schriftatlas (1952) and the lowercase looks like Cardinal, as shown in the pre-digital Letraset Product manual.

EDITED
Free fonts that match your sign are as scarce as hen's teeth.
Google has Open Sans Condensed Bold that would work as a substitute except for the _M_, which could be edited by cutting out the middle portion of the width, moving the lhs and rhs sections together and doing some tweeking of _M_

Venus is the inspiration for a pay font called Vonness by David Berlow.
You can select from 56 variations.

Originally a Wagner & Schmidt design. Bauer 1907-27. Thirteen or more weights and widths produced in metal type.
Seems to be an original digitization by OPTI.

Edited
Imperial also used a wider width in regular and bold, which are somewhat similar.

The logo lettering was created in 1937 or earlier. See 1937 Imperial Oil - Road Map of Eastern Canada http://www.flickriver.com/photos/jeremyhopkin/3021825928/.
It was used as a stand-alone logo until about 1947. See 1947 Imperial - Ontario Road Map http://www.flickriver.com/photos/jeremyhopkin/4448347799/
It was then replaced with an Esso logo that included the old Imperial logo as a sub-text. See 1949 Imperial Esso - Ontario road map http://www.flickriver.com/photos/jeremyhopkin/4455007762/

A true match for the Imperial logo would have to be a font designed before 1937.
As I mentioned in my first post, I believe this was custom lettering influenced by Futura.

This would have been a custom creation.
Influenced by Fututa, with the result being similar to Super Grotesk, developed by Arno Drescher for the Typoart foundry as a substitute for Futura in East Germany after WW II.
FF Super Grotesk Pro Condensed Medium is almost a match.

Hoboken Extrabold, expanded and adjusted
Derived from a typeface produced in 1912 by Sjoerd Hendrik de Roos as Dutch (or Hollandse) Mediaeval.
Typeshop credits Morris Fuller Benton as the designer. I don't know if he revised the design -- to add the heavier weights etc. -- or if this is incorrect. It's not included in the list of his fonts compiled by Klingspor and Luc Devroye.

The _R_ matches the _K_
Perhaps the author wanted to say _WIDE AWAKE_

EDITED
Could have been expanded from a narrower version of the letters

Edited
Original post did not identify a font.

Some similarity to Hot Mustard

Some similarity to Shablagoo