Hello, I search the font of these vintage tapes of the 70s for a very long time. Can you please help me? Thank you very much!

The company is BASF in Germany.
The font was used for many types of tape, like LH casette or SM casette, or VHS tapes. It was also a trademark which expired in 1996.

Avant Garde  Vorgeschlagen von marty666 
Helvetica Roman  Vorgeschlagen von marty666 

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"ITC Avant Garde Gothic Demi" seems to be exactly the font used for the numbers. I was searching very long for it. Thank you very much! :-)

O instead of zero