B isn't quite right but the rest looks pretty good. Try Medium weight.
in Bold weight - and the M modified.
Looks like one of the DINs. So many manufacturers to choose from -
This appears to be Knockout Regular
If you are looking for a shareware/free - I suggest Google's Oswald: https://www.google.com/fonts/specimen/Oswald
The 4 is modified - but the rest "WHEEL PARTS" is Antique Olive Nord
It looks like Helvetica! (Similar to Arial - but as you say - there are some differences)
Try it in the Heavy weight
Two weights of Helvetica
Pink copy: Helvetica Neue 95 Black
Black copy: Helvetica Neue 35 Thin
You can also find it as a Google Font
Font was a Compugraphic font - that became Agfa when they bought out Compugraphic.
Europa Bold (not to be confused with Europa Grotesk - that is a different font.)
Identified font: Europa
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