Looks like it's a custom typeface.
Identified font: Arla InterFace Condensed
It looks like it's a font created for the brand.
Edited on Aug 13, 2014 at 16:41 by drf
It's the same font for "SUMMER LOVER"
Edited on Aug 12, 2014 at 10:57 by drf
All times are CET. The time is now 17:38