Trying to find font that is on the back of this plate -- in the name "uhlfelder".
That pottery mark was probably handmade, but it looks inspired by Deutsche Schrägschrift (designed by Rudolf Koch in 1912, see http://www.typeoff.de/wp-images/kochschrift/schraegschrift-lightbox.gif
The original article with a bigger picture:
The Münchner Stadtmuseum of today is located in part on the site of the former Uhlfelder department store. A neon sign bearing its name on the museum wall commemorates this fact. The store – which was operated by the company Kaufhaus Heinrich Uhlfelder GmbH – started out as a household goods and fashion accessory shop when it first opened its doors at Rosental 9 in 1878.
From an image search for Kaufhaus Heinrich Uhlfelder GmbH you can get to this page:
Not sure if the typography on the porcelain mark was supposed to match as the printed advertising.
All times are CET. The time is now 15:43