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15 posts

McDonald's

Mar 18, 2011 at 05:50

I could have sworn this was Helvetica Black, but it's not. That apostrophe threw me off. I know this is super easy but I'm stumped.

McDonald's

Suggested fonts

Helvetica Bold   Suggested by drblog   (view post)
McLawsuit   Suggested by jakmahe   (view post)
Twentieth Century   Suggested by DIA2931   (view post)


Mar 19, 2011 at 01:54

Umm Arial?


Mar 19, 2011 at 04:30

The "M" is not in the Arial family. Neither is the apostrophe. Thanks for the response, though.


Mar 19, 2011 at 07:33

le "M" est de la police "McLawsuit"
Suggested font: McLawsuit


Mar 19, 2011 at 15:57

I'm not looking for the golden arches "M," but the McDonald's "M".


Mar 19, 2011 at 17:50

From what i can tell its definitely Helvetica but the apostrophe is customised. There's a few blog posts written about this.

Helvetica Neue Black - http://new.myfonts.com/fonts/adobe/helvetica-neue/helveticaneue-black/

or ore closely to :

Helvetica Neue Exp Heavy http://new.myfonts.com/fonts/adobe/helvetica-neue/exp-heavy/


Mar 19, 2011 at 19:20

It's not Helvetica. The "M" here is broader at the base and more narrow at the top. Helvetica "M"s are the same width at the top and the base. Plus the "a"s in Helvetica are definitely different than the one in the jpeg above. Thanks for trying, everybody.


Mar 19, 2011 at 19:22

"M" possibily is "Futura Extra Bold" (http://new.myfonts.com/fonts/adobe/futura/)...


Sep 05, 2013 at 12:03

I'm looking for the same font, and maybe "helvetica bold" could be the likest, the "M" is made with and inverted "W" or at least is very close.
Suggested font: Helvetica Bold


Sep 20, 2014 at 11:08

I GUESS ITS Tw Cen MT
Suggested font: Twentieth Century


Sep 20, 2014 at 14:38

@drblog Totally agree with the vertically flipped W idea. It's definitely a version of Helvetica/Neue Haas Grotesk/Helvetica Neue/etc...

Helvetica has been available since 1957. This logo was introduced in 1968. Arial didn't reach the scene until 1982 and it's only similar due to being based on Helvetica's design principles.

Should also keep in mind that graphic designers frequently make minor adjustments/customizations for all sorts of aesthetic reasons and that finding a font that matches all these inconsistencies is like finding a needle in a haystack. It's far more logical and timely to conclude that Helvetica Bold/Black was modified.


Sep 20, 2014 at 17:33

jakmahe is right it is "McLawsuit" but the McDonald's wordmark, I'm not too sure.


Sep 20, 2014 at 18:19

The OP never asked for the arches, did he/she? Next time when you feel like digging, ever thought of going to the garden instead of the cemetery?


Sep 20, 2014 at 18:32

Kat - I LOVE that line - may I steal it from you?

Is it an old family expression?


Sep 20, 2014 at 19:53

No need for stealing Take it
You may also advice the rhubarb to eat its leaves



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