Looking for the name of these fonts, specifically the one used for "sterling"

Helvetica  Suggested by fmontpetit 


Sudestada  Suggested by voguelovato 

"Style".

I think Sterling may not be a font. But... a nice alternative (not it but same type feeling) would be Sudtipos' Sudestada
http://myfonts.us/td-q4rKMn

Just found one even closer, not the same - but similar - Signerica

http://www.dafont.com/signerica.font?text=sterling

I think there are 2 types of font, I mean.. St - erling. Maybe one of these can be Signerica, like Heron said.
One idea is "Sudestada" is similar.

Sudestada was suggested by Heron too

oh lol sorry, i'm too distracted dkhjfjf.