2 posts

Can someone explain me what's the common thing between these three fonts

Sep 11, 2012 at 08:55

Two of them are for a movies, and one for a candy bar - Snicker's - Fight Club - Five Easy Pieces

I mean, i see they're all in italic and that the shape of letters is not so different anyway - almost certain differents yet exists - but what really interests me, is why these exactly fonts were used for three different things? What's the psychology behind such a choice? Is there anything common between the way we should interpret Brad Pitt, Jack Nicholson and Snickers? I mean, i'am pretty sure for these brands had worked a hell-of-a people and i doubt, that they deliever such work just 'cuz it's beauty. There must be something more. Maybe someone can explain?

Sep 11, 2012 at 10:06

Slanted sans serifs suggest action.

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