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Can someone explain me what's the common thing between these three fonts

Sep 11, 2012 at 08:55

Two of them are for a movies, and one for a candy bar

http://upload.wikimedia.org/wikipedia/en/8/88/Snickers_wrapped.jpg - Snicker's

http://www.artofthetitle.com/title/fight-club/ - Fight Club

http://thisweeksflixpix.files.wordpress.com/2010/05/five-easy-pieces-poster.jpg - Five Easy Pieces


I mean, i see they're all in italic and that the shape of letters is not so different anyway - almost certain differents yet exists - but what really interests me, is why these exactly fonts were used for three different things? What's the psychology behind such a choice? Is there anything common between the way we should interpret Brad Pitt, Jack Nicholson and Snickers? I mean, i'am pretty sure for these brands had worked a hell-of-a people and i doubt, that they deliever such work just 'cuz it's beauty. There must be something more. Maybe someone can explain?


Sep 11, 2012 at 10:06

Slanted sans serifs suggest action.



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