Two of them are for a movies, and one for a candy bar
- Fight Club
- Five Easy Pieces
I mean, i see they're all in italic and that the shape of letters is not so different anyway - almost certain differents yet exists - but what really interests me, is why these exactly fonts were used for three different things? What's the psychology behind such a choice? Is there anything common between the way we should interpret Brad Pitt, Jack Nicholson and Snickers? I mean, i'am pretty sure for these brands had worked a hell-of-a people and i doubt, that they deliever such work just 'cuz it's beauty. There must be something more. Maybe someone can explain?
Slanted sans serifs suggest action.
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