Two of them are for a movies, and one for a candy bar
- Fight Club
- Five Easy Pieces
I mean, i see they're all in italic and that the shape of letters is not so different anyway - almost certain differents yet exists - but what really interests me, is why these exactly fonts were used for three different things? What's the psychology behind such a choice? Is there anything common between the way we should interpret Brad Pitt, Jack Nicholson and Snickers? I mean, i'am pretty sure for these brands had worked a hell-of-a people and i doubt, that they deliever such work just 'cuz it's beauty. There must be something more. Maybe someone can explain?
Slanted sans serifs suggest action.
All times are CET. The time is now 18:14