Che tipo è?

Avant Garde  Suggested by Heron2001 

ITC Avant Garde Demibold - with alternatives (I couldn't find it on myfonts to show you the W - but it does exist.)

Heron2000 & lubert. Alternates here:
http://www.myfonts.com/fonts/itc/avant-garde-gothic/std-demi-bold/glyphs.html

Thank you.

There is also, I seem to remember, a Elsner+Flake cut with the alternates as separate fonts, rather than as open type alternates...