Bonjour, je souhaiterais savoir quelle est la police utilisée dans le nouveau logo de la Société Générale?

A Custom Sans  Suggested by Squack 
Priori  Suggested by Squack 
Gill Sans  Suggested by Squack 
Tschichold Book  Suggested by Squack 
ITC Blair  Suggested by prowls 

Maybe tschichold book? possibly with a squeeze.

it looks awfully familiar it's bugging me.

Merci

Thanks for your quick reply.

Unfortunately, tschichold book seems to be a little bit different from the font used in the logo, but thanks anyway!

I came across itc blair even if, once again, there are some differences, in particular looking closer at the "G".

Does anyone know a free version of ITC Blair?

I know I'm a bit hard to please and I'm sorry about that!

The G on Blair is very different, have you considered Gill Sans or Futura as alternates?

it is a custom typeface, so you will have to create or find something close that works.

personally like this as an alternate.

Thanks for all your proposals! I'll try to fiddle something with the G of Priori!

Thanks a lot!