1904 letterhead looks like Heavy Copperplate Gothic Extended except flat-top ampersand and lower bowl on B is bigger than upper bowl
yeah, "R" is a bit diff too.
Anyway, I think Engravers, Sweet Gothic, Blair, Sackers... actually fits better but... they don't have serifs
(update on-the-fly - there is a serif version of Sweet Gothic)
don't know that family very well
mmm... more than one font there, IMO
"assa" could be Helvetica or even Arial, "dee" could be Avant Garde...
Don't bug me!
1 out of 10 I didn't suggested Microgramma and looks like it IS Microgramma
(mark it in green if you're sure
Yeah, looks like a Helvetica's "S", with some modifications of course, can do the trick (but still, I'm not 100% sure at that size)