I thought this was a hand written font but now I don't think it is as it was used in her new video-
https://www.youtube.com/watch?v=9ld9cZ7d_2A&feature=youtube_gdataProbablemente no es una fuente
It is in fact a font. If you watch her Applause lyric video. You see that she uses the same 'g' in a lot of the lyrics. Unless, it's hand illustrated and her team have in fact turned it into a typeface.
IF you take a closer look at the album artwork's writing you can see it has much more detail and ad soft color fades (grayscale) which you cannot have in a font because they are plain wector shapes:
While in the music video you can see that the writing is now a digitalized handwriting (probably made as a font) because its plain now with sharper shapes than before:
It is handwriten. but they used they made it digital and copied and pasted the same words so it looks the same...
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